We know the old stuff. We learn
the new stuff. We mix, match and
combine until it works.

Ballard Creative provides a depth of marketing expertise across virtually every discipline.

Brand Strategy

We will develop an overall brand that gives a good first impression, is easy to remember and evokes positive associations.

Positioning : Name Development : Brand Achetyping

Interactive

There’s this fun thing called the internet. It is an essential part of any company’s brand. It is the welcome mat that lets your customers and potentials interact with you. Make sure they can.

Web Design and Development : SEO : Email Marketing

Graphic Design

So you have a brand, now what? Give the brand a face. Some emotion. A personality. Typefaces, colors and imagery crafted together to create memorable brands.

Logos : Letterhead : Collateral : Identity Systems : Annual Reports

Advertising

Do you have a message that needs to be yelled? Whispered? Read? Viewed? Repeated? Mailed? Handled? We create and craft your message for the appropriate mediums.

Broadcast : Online : Print : Outdoor : Direct Mail : Sales Promotion

Research

As social scientists, we specialize in understanding group dynamics, consumer psychology and culture. As marketers, we understand why they matter to your business.

Ethnographic methods : Unobtrusive Observation : Extended interviews

On-Site Consultation

Want an on-site visit? No problem. Agency and corporate gigs are easily arranged. Have laptops. Will travel.

Brainstorming : Concepting : Production

I would highly recommend Ballard Creative for your next project. Their expertise in migrating our catalog information from an obsolete system saved Novikoff a significant amount of money, time and effort.

Their design ideas were truly wonderful and the final product was top shelf. It was a pleasure working with such talent.

Doug Gregory
Novikoff Furniture

Are you charging more?

Well-positioned companies don’t compete on price – they charge more and still win the business. That is the benefit of a proper positioning: the ability to simultaneously maintain a sales advantage while commanding a price premium.

The specialist will almost always beat the generalist and will do so while charging more.